I partnered with Beachy Builders to develop a professional digital presence that showcases the quality and reliability of their custom lake home builds. This project went beyond traditional web design; I served as a strategist, writing a cohesive narrative through content, visual storytelling, and a robust local search strategy.
As a high-end builder, Beachy Builders needed a site that looked premium while still being highly functional for local lead generation. The goal was to take a base WordPress theme and elevate it into a custom-feeling marketing engine that would rank specifically for their service areas.
Role: Lead Designer & Content Strategist
Tech Stack: WordPress, Custom CSS, Google Business Profile, Local SEO
Key Contributions
- Marketing-Driven Content: I wrote site copy, balancing technical construction needs with marketing language designed to build trust with potential clients.
- Custom Layout Design: Moved beyond standard templates to build visually engaging sections.
- Local SEO & Geolocation: Configured and optimized their Google Business Profile to ensure the brand captured “near me” search traffic and maintained a strong local map presence.
- End-to-End Brand Management: From the initial layout to the final SEO tag, I ensured every element of the site was working toward the goal of converting visitors into consultation requests.
