I was commissioned by Mike West Construction to build a professional digital presence that accurately reflects their reputation for quality in the roofing and siding industry. By transforming a base WordPress theme into a custom-tailored marketing tool, I helped them move from a basic online footprint to a high-credibility brand.
Role: Lead Designer & Developer
Tech Stack: WordPress, Custom CSS, Local SEO, Content Strategy
Key Contributions
- Strategic Content Writing: I wrote the site’s copy, focusing on “trust signals”—warranty information, licensing, and detailed service descriptions—to convert visitors into leads.
- Conversion-Focused Design: Implemented clear Call-to-Actions (CTAs) and simplified contact forms to increase the volume of digital quote requests.
- Theme Customization: Modified theme code to ensure a mobile-responsive experience, recognizing that many homeowners search for emergency roofing repairs on their phones.
