At Trinity Christian College, I served as the web developer. This role required a “full-spectrum” approach, ranging from deep-level PHP and JavaScript customization to the design of high-converting landing pages and integrated marketing campaigns.
An institutional website must serve prospective students, current faculty, and alumni. The challenge was to maintain a robust, secure technical core while providing the flexibility to launch rapid-response marketing campaigns and maintain a high standard of graphic design across all digital touchpoints.
Role: Web Developer & Designer
Tech Stack: PHP, JavaScript, Custom CSS, WordPress (Modified Theme), SEO Tools
Key Contributions
- Advanced Customization: Wrote custom PHP functions and JavaScript to extend the site’s capabilities, moving it far beyond the limitations of a standard CMS.
- Campaign & Landing Page Strategy: Designed and developed dedicated landing pages for recruitment cycles, optimized for both user flow and SEO performance.
- Comprehensive SEO: Led the technical and content SEO strategy to ensure the college maintained high visibility for competitive academic keywords.
- Content Management: Streamlined the internal content management workflow, making it easier for various departments to update their specific sections while maintaining site-wide integrity.
