As the lead on this project, I spearheaded the complete digital transformation for Vaughan Dance Academy. I moved VDA from a dated online presence to a modern, high-conversion platform designed to streamline enrollment and showcase their dance school and competitive team.
VDA needed more than just a “pretty site”; they needed a functional marketing tool. The primary goals were to improve local search visibility, create dedicated landing pages for various dance campaigns, and ensure the site was easy to update.
Role: Lead Designer & Developer
Tech Stack: WordPress, Custom CSS, PHP
Key Contributions
- Custom Theme Development: Overhauled a base WordPress theme with custom styling to create a unique, premium brand feel.
- Search Engine Optimization (SEO): Implemented a comprehensive SEO strategy (on-page, technical, and local)
- Content Strategy: Acted as the Content Editor, organizing content into a user-friendly hierarchy while remaining visually vibrant.
- Performance Optimization: Optimized images and code to ensure the site remained fast and responsive
